Real estate
Real estate

Tech, Disruption and the Demand First Economy

Although it has been a long time coming, 2015 has absolutely been the year of the “right now” attitude; and previous years have lead up to this point. Customers, clients and consumers increasingly want products and services taken directly to them, and they want it instantly.


Although it has been a long time coming, 2015 has absolutely been the year of the “right now” attitude; and previous years have lead up to this point. Customers, clients and consumers increasingly want products and services taken directly to them, and they want it instantly.

When trying to break into an industry that’s already over saturated, and with customers with such high expectations, how do you undercut that and make a name for yourself and the services you offer?

By disrupting the industry, that’s how.

The Demand First Economy

“ The On-Demand Economy is defined as the economic activity created by digital marketplaces that fulfill consumer demand via immediate access to and convenient provisioning of goods and services.” — https://theondemandeconomy.org

It’s said that Generation Y live in the age of instant gratification; when they want something, they want it now. With that being said, it’s easy to see why companies have had to up their game and take notice of the demand first economy.

Companies like Uber are taking it upon themselves to develop new products and processes that disrupt the way industries work; bringing fresh approaches and a higher level of convenience to the table which allows them to undercut current practices and gain their own loyal (and growing) customer bases.

This is really where the “tech” element comes in. The way Uber and their equivalents are disrupting their industries is by bringing their business direct to peoples’ mobiles. What better way to utilize a tech-obsessed society?

Tech and Disruption

Try and name three people who don’t own a smartphone. We’d bet you’d have trouble!

This fact is what makes disrupting industry a whole new playing field for businesses. Never before has there been such an opportunity to reach consumers literally right in the palm of their hand, and those who want to make it need keep up with the times and take advantage of that.

Mobile consumers want their services to go to them, and they want to know when it’s going to happen. For example, Uber allow customers to order taxis directly from their mobiles, and then show them where their taxi is, and how long it’s going to take to get to them. This approach has proven so popular that many other companies are jumping on board and doing the same.

This just goes to show that transparency, instantaneous service and convenience are priorities for consumers in this day and age.

Real estate, redefined

Domobase addresses this “demand first economy” by bringing the connections you need to find property directly to you. We connect clients with the finest Real Estate Agents and landlords with the utmost simplicity and convenience. Simply link your social media profile to our app, and let us know the property you’re looking for and we’ll have someone contact you.

If you’re a Real Estate Agent looking to apply to join Domobase, then click here. We’ll provide free alerts whenever a client is looking for property in your area.

  • Did you know just six years after founding, Uber is available in 58 countries and 300 cities across the world?

Charlotte is the content creator for Domobase, a freelance content marketer and creative fiction writer. When not scribbling away, she can usually be found with her nose in a book.