Real estate
Real estate

Securing New Clients in Real Estate

Did you know that only 13% of Real Estate Agents make it beyond their first five years? This is probably, in large part, due to their inability to find and secure new clients. After all, you can’t do much without a strong client base.


Did you know that only 13% of Real Estate Agents make it beyond their first five years? This is probably, in large part, due to their inability to find and secure new clients. After all, you can’t do much without a strong client base.

If you’re just setting out, or are finding it difficult to find and secure new clients, we’re here to provide you with some helpful hints that, with a bit of hard work, will have you seeking and securing new clients in no time.

Narrow Your Niche

One thing newbies tend to do is trying to spread themselves too thin; you can’t cover every base, and trying to will only be counterproductive. Narrowing your niche and deciding what ground you want to cover will help you find and secure new Real Estate clients. Some things to take into account could be:

  • The neighborhoods you want to cover
  • The types of homes you would like to sell
  • Who your ideal client is

By narrowing down your niche you gain the ability to market and present yourself as an expert. Do you want to be known as the “go to” person for finding family homes? Then that’s where your priorities should be.

Narrow your aim, target your efforts, gain new clients.

Networking and Marketing

Networking and marketing is essential when you’re first starting out, but by no means should you leave your networking in the gutter when you’ve established yourself — and marketing is a career long commitment.

If you’ve been working as part of a larger firm, don’t cut ties with the contacts you’ve made when you leave. Keep in touch with your old boss and colleagues, keep attending industry events, get your name out there. Network, network, network.

Don’t forget the people you already know, either! Ask for the contact information of friends, family, friends of friends, even your dry cleaners. See if they’re open to you contacting them about what you do, and perhaps hand over a business card. Write up a monthly newsletter and send it out. Every little helps.

Marketing is a whole other kettle of fish, but it’s equally important. If you’re setting up on your own, then one of the first things you need to do is get yourself a website with your details, the areas and properties you cover, and all other relevant information.

Once you’ve got that, perhaps you can make up some fliers to hand out, get your business cards made up, and canvas the areas you’d like to cover to introduce yourself, and get your name out there with the public — your potential clients.

Get Online

So much is going on online these days. Really, blink and you’ll miss it.

Many people are turning to Google to find their agents now, so online really is the place to be. As we’ve mentioned, make sure your website is there, but get involved on websites like Homelight, and let potential clients you’re available and you’re good at what you do.

You could even do a Google search for people looking for agents and contact them directly. You might find you’re surprised by the things people advertise.

Real Estate, redefined

Domobase connects property seekers with the finest Real Estate Agents and landlords in the area they’re interested in.

Real Estate Agents can apply to Domobase to receive for free notifications when new clients are looking for property in their area by clicking here, which is a great way to help you secure new clients!

Bringing home hunters and Real Estate Agents together, Domobase is an invaluable resource for all.

  • Did you know that Utah, since 2005, has cut chronic homelessness by 74% by giving free homes to the homeless?

Charlotte is the content creator for Domobase, a freelance content marketer and creative fiction writer. When not scribbling away, she can usually be found with her nose in a book.