Make No Mistake, Photos Aren’t the Full Picture
Most of us are guilty of taking things at face value a little too willingly at times, but how much damage can that do when you're looking at property pictures? Well, quite a lot, to be honest. Today, we're going to be discussing how photos really aren't the full picture.
Most of us are guilty of taking things at face value a little too willingly at times, but how much damage can that do when you’re looking at property pictures? Well, quite a lot, to be honest. Today, we’re going to be discussing how photos really aren’t the full picture.
Why are photographs not the full picture?
Take this for example:
The same area, perhaps even the same street. Two different houses: one smaller, more expensive property with great pictures. One larger property, a lower price point (although not too much lower), with only a few pictures. None of them anything spectacular.
Out of the two, most people would opt for the smaller house with the higher price point and the photos. Why, you may ask? Simply because of the photographs. But is this always the best course of action?
Although many people are tempted to go for what they can see, and tend to subscribe to a “you get what you pay for” mentality, they may find that they’re missing out on the property that is actually the better of the two. When looking at a couple of properties in the same area, and one doesn’t have photographs, often buyers will visit the property to see what’s going on here. Here are a few reasons that the house without pictures may perform better on the market than the one with pictures.
- As we’ve mentioned, the property is bigger. This is often a selling point for a majority of buyers – those who take the time to visit the property will see the size and thus, the photo-less property will perform better than the one with photos
- The lack of photos encourages potential buyers to view the property. This allows them to see the potential the property has as a whole, and gives them the opportunity to envision themselves in the home, something they might not be able to do just by looking at photographs on a property listing.
- Pictures have the potential to actually be off-putting. If home owners aren’t careful about clearing the background of their pictures, emptying the home and making sure that it looks clean and appealing to potential buyers, then that may prevent potential buyers from moving forward and arranging a viewing.
- Low quality photos. Taking and posting low quality photos of a property you’re looking to sell, or rent, can be counterproductive. Because hiring a photographer to come in and take the photos for you can be expensive, many people forgo this and try to do it themselves. This is a mistake, as photos that are distorted, of a low quality and generally not showing the property in a good light can be off putting to potential buyers.
Real estate, redefined
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